Igniting the Power of Aging with Dignity and Innovation
We help public, nonprofit and private organizations design and implement age-friendly solutions that center around older adults - locally and globally.
Our Mission
We believe every person carries a flame: an inner drive, wisdom and potential that does not fade with age. We partner with organizations to design age-friendly programs and technologies that honor that vitality, helping older adults thrive with dignity, inclusion and innovation. Our work spans service design, delivery and digital transformation with upcoming services in AI oversight to ensure technology aligns with ethical standards in aging and care delivery.
Our Philosophy
Gaman (我慢) is a Japanese word that means enduring the seemingly unbearable with patience and dignity. It reflects resilience, grace and the quiet strength required to move through adversity.
At Gaman Insights, this word is more than a name - it’s a philosophy. We believe aging is not a decline, but a continued evolution, rich with perspective, adaptability and insight. However, too often, systems aren’t built to reflect that.
We help organizations recognize and respond to the untapped power of older adults and we design strategies that honor their lived experience while planning for the future.
This is what it means to uphold dignity through innovation.
Babies give us hope. Youth gives us invincibility. Elderhood gives us perspective.
Where Strategy Meets Inclusion
Program & Strategy Leadership
Guiding aging and care initiatives with a focus on strategy, stakeholder alignment and consulting to help organizations navigate challenges and achieve impactful, measurable results.
Technology & Digital Transformation
Implementing inclusive tech solutions to empower older adults and caregivers, ensuring accessible systems and ethical AI that meet the evolving needs of aging and care.
User Experience & Service Design
Designing accessible, person-centered services by mapping user journeys, gathering feedback and involving older adults to create solutions that truly meet their needs and improve outcomes.
International Strategy Execution
Driving global age-friendly initiatives with cross-cultural collaboration and program delivery, using WHO frameworks to deliver impactful, scalable solutions for older adults.
Program & Strategy Leadership
Program Managment
Programs that support older adults often require navigating complex systems, aligning diverse stakeholders and adapting to evolving needs. We bring structure and strategic leadership from discovery through delivery, integrating communication, risk management and accountability every step of the way.
- Lead discovery, scope definition and stakeholder alignment
- Manage communication, timelines and implementation risks
- Ensure execution drives measurable, age-friendly outcomes
What this could look like: A county agency launching a new caregiver support program needs help aligning partners, conducting discovery, setting goals, managing execution and communicating progress while keeping older adults at the center of the process.
Strategic Leadership on Demand
Not every organization needs a full-time aging strategy lead, but many need one some of the time. We offer fractional or short-term executive support to fill leadership gaps, drive innovation and guide new initiatives without the burden of a full-time hire.
- Deliver executive-level insight for aging, care or innovation projects
- Lead pilots, transitions, or growth-stage programs
- Embed temporarily to build strategy, structure and momentum
What this could look like: A U.S.-based nonprofit is expanding its digital care coordination project to multiple European countries. They seek a seasoned expat with AgeTech expertise to lead a 12-month implementation, bridge cultural and regulatory gaps and ensure alignment with global aging priorities. We step in as interim leadership to direct the initiative on the ground.
Cross-Sector Collaboration
The needs of older adults span industries, so our strategies must too. We bring leaders together across sectors to design connected systems that reflect the full scope of aging: housing, health, transportation, connection, technology and beyond.
- Facilitate cross-sector workshops and planning sessions
- Identify shared challenges and collective solutions
- Support long-term collaboration infrastructure
What this could look like: A healthcare provider and an affordable housing organization are exploring how to better coordinate aging-in-place supports. We guide joint strategy sessions that uncover service gaps, align goals and build a shared framework for long-term collaboration.
Technology & Digital Transformation
Digital Transformation & Systems Implementation
Too often, digital innovation excludes older adults or overlooks the staff who serve them. We help organizations reframe transformation through a human-centered lens, so technology improves care, strengthens connection and supports independence.
- Assess digital readiness and surface adoption challenges
- Guide tech rollout with inclusion, training and empathy
- Align tools with real-world workflows and user needs
What this could look like: A senior living community is implementing a wearable-based system to monitor residents well-being. We support staff training, refine the implementation strategy and ensure the technology enhances, not disrupts, care and trust.
Ethical AI Implementation (Coming Soon)
As AI rapidly enters aging and care settings, ethical oversight is more essential than ever. We help organizations ensure their tools are safe, inclusive, and aligned with community values, before and after deployment. Our audits and advisory services surface risks, correct biases and center the dignity of older adults in every algorithmic decision.
- Conduct AI ethics and equity audits
- Advise on responsible data use and bias mitigation
- Align AI design with aging values and community input
What this could look like: A startup developing a virtual care assistant for older adults is preparing for launch. We assess its algorithms for age and other biases, review consent protocols and recommend improvements to ensure the tool enhances, not replaces, human connection.
User Experience & Service Design
Service Design
When services fail older adults, it's often because they were never designed with their lived experience, or the full-service ecosystem, in mind. We lead workshops to design journey maps and service blueprints to visualize not only the user’s path, but also the internal processes, systems and staff roles that impact delivery. This end-to-end view uncovers barriers and guides improvements that make services more intuitive, equitable and sustainable.
- Create journey maps and service blueprints across user and staff experiences
- Identify friction points and breakdowns in communication, process or trust
- Co-design service improvements that are intuitive and sustainable
What this could look like: A transportation concierge service for older adults struggles with low ridership and inconsistent operations. We conduct journey mapping from both the rider and staff perspectives, uncover communication gaps, assess internal workflows and recommend redesigns that improve usability, coordination and confidence in the service.
USER ACCEPTANCE TESTING (UAT)
Technology that’s not tested with older adults isn’t truly inclusive. We facilitate real-world usability testing that uncovers the barriers older users face before launch, not after. Our process ensures your tools are not only functional, but empowering.
- Develop UAT protocols and accessibility checklists
- Recruit and moderate with older adult testers
- Synthesize results into clear, actionable insights
What this could look like: A health tech startup planned to release a medication management app but discovered through UAT that unclear iconography and navigation needed redesign to truly serve their older users.
User acceptance testing (UAT) evaluates whether a product works as intended for end users before launch while user experience (UX) research explore user behaviors, needs preferences to inform design and strategy earlier in the development process.
Qualitative Research
Understanding the experiences of older adults requires more than data points, it takes listening and observing. We design and lead qualitative research that surfaces the real stories, emotions and contexts behind aging experiences, helping organizations make more human-centered decisions.
- Conduct interviews, focus groups or ethnographic studies
- Analyze themes and insights to guide strategy
- Elevate voices of older adults, caregivers and staff
What this could look like: An Area Agency on Aging wants to understand how technology use affects isolation among rural older adults. We design a research study that includes in-depth interviews, analyze the lived experiences of participants and deliver actionable insights to shape future digital inclusion efforts.
Older User Recruitment
Meaningful inclusion starts with meaningful involvement. We help you reach, engage and collaborate with older adults as partners, ensuring their voices shape the solutions intended for them.
- Recruit representative older adults for feedback and testing
- Facilitate co-design and listening sessions
- Support ongoing engagement throughout the project lifecycle
What this could look like: A city planning office needs older resident input on walkability upgrades in public areas. We help them recruit a diverse advisory panel of older adults to shape priorities and identify overlooked barriers.
International Strategy Execution
Global Age-Friendly Initiatives
Frameworks, like the WHO’s Age-Friendly Environments, offer powerful guidance, but real change happens when global standards are translated into culturally meaningful, community-driven action. We help you activate these principles through locally grounded strategies that elevate elder leadership, foster intergenerational connection and build long-term sustainability.
- Translate global age-friendly principles into locally relevant strategies
- Center community voice, cultural values and elder leadership
- Strengthen cross-sector partnerships to sustain age-friendly outcomes
What this could look like: A municipality explores creating an intergenerational gathering space rooted in local tradition and older adult leadership. We help co-design a culturally attuned initiative that promotes social inclusion, supports aging in place and aligns with global age-friendly goals.
International Program Execution
Working across borders means navigating cultural nuance, regulatory differences and local infrastructure, all while keeping aging-related goals front and center. We bring a global mindset and proven implementation strategies to help programs succeed from planning through launch and beyond.
- Adapt aging programs to local cultural, policy, and operational contexts
- Coordinate multilingual teams and cross-border stakeholders
- Align implementation with international standards and community needs
What this could look like: An AgeTech startup from Asia is expanding to the U.S. with a wellness monitoring platform for senior living communities. They need operational guidance to localize their offering, understand U.S. care regulations and align internal processes with the needs of older American users. We step in as their fractional strategic lead to translate requirements into workflows, refine onboarding materials, and liaise with early pilot partners.
Age isn’t a number. It’s a narrative.
Keri Vogtmann
Meet the Mind Behind the Mission
Keri Vogtmann is the founder of Gaman Insights and a nationally recognized leader at the intersection of aging and technology, recently named an Advocate for Aging by Next Avenue. With over 15 years of cross-sector experience spanning healthcare IT, user experience, digital inclusion and community-based innovation, she works to ensure that older adults and caregivers benefit from thoughtful, equity-centered solutions. Keri spent nearly a decade as an IT consultant to the U.S. Department of Veterans Affairs and has held leadership roles at organizations such as Hewlett-Packard, Sourcewise (Area Agency on Aging), Blink UX and ClearWellness, where she helped develop a tech-enabled coaching platform leveraging wearable data to support healthy aging. She has also served as an Aging2.0 Chapter Ambassador and a Sacramento County Adult & Aging Commissioner, championing innovation at both grassroots and policy levels. The American Society on Aging (ASA) identified Keri as a next generation leader in the field of aging in advocacy, social justice and equity and selected her as a ASA RISE Fellow for their inaugural cohort.
A six-time expatriate, Keri brings a rare global perspective to aging innovation. Her international experience includes living in South Korea and Germany and professional roles in Japan and Singapore, involving enterprise technology deployments across 13 countries in the region. She led a team to win first place in an EIT Health competition at the University of Copenhagen, developing a diabetes education and management app as part of the “Innovation Solutions in Aging Populations” program. She holds a Master’s in Pacific International Affairs from UC San Diego and has led intercultural initiatives through a decade of involvement in a Sister City International program. Today, she serves on the board of digitalLIFT, bridging the digital divide for older adults, leads the Health Reimagined committee for Sacramento County’s Local Aging & Disability Action Plan (LADAP) in support of California’s Master Plan on Aging and facilitates victim support group sessions as part of AARP’s Digital Fraud Fighter program. From local strategy to global systems, her work is grounded in empathy, cultural fluency and a deep belief that innovation must always uphold the dignity of aging.
Older. Wiser. Still Rising.
Testimonials
Elevate Your Impact on Aging
Ready to create meaningful change for older adults in your community? Let's design solutions that truly serve the full spectrum of aging - from discovery to delivery.
Let’s Build Age-Friendly Solutions Together
Have a challenge? A vision? A system to reimagine? We’d love to help.
Tel: 951.751.8272 Email: [email protected]