Creating a More Age-Friendly World
Where Strategy Meets Service
Explore our core offerings - from strategic leadership to inclusive technology - to see how we help organizations deliver impactful, age-positive solutions
Qualitative Research
Understanding the experiences of older adults requires more than data points, it takes listening and observing. We design and lead qualitative research that surfaces the real stories, emotions and contexts behind aging experiences, helping organizations make more human-centered decisions.
- Conduct interviews, focus groups or ethnographic studies
- Analyze themes and insights to guide strategy
- Elevate voices of older adults, caregivers and staff
What this could look like: An Area Agency on Aging wants to understand how technology use affects isolation among rural older adults. We design a research study that includes in-depth interviews, analyze the lived experiences of participants and deliver actionable insights to shape future digital inclusion efforts.
USER ACCEPTANCE TESTING (UAT)
Technology that’s not tested with older adults isn’t truly inclusive. We facilitate real-world usability testing that uncovers the barriers older users face before launch, not after. Our process ensures your tools are not only functional, but empowering.
- Develop UAT protocols and accessibility checklists
- Recruit and moderate with older adult testers
- Synthesize results into clear, actionable insights
What this could look like: A health tech startup planned to release a medication management app but discovered through UAT that unclear iconography and navigation needed redesign to truly serve their older users.
User acceptance testing (UAT) evaluates whether a product works as intended for end users before launch while user experience (UX) research explore user behaviors, needs preferences to inform design and strategy earlier in the development process.
Service Design
When services fail older adults, it's often because they were never designed with their lived experience, or the full-service ecosystem, in mind. We lead workshops to design journey maps and service blueprints to visualize not only the user’s path, but also the internal processes, systems and staff roles that impact delivery. This end-to-end view uncovers barriers and guides improvements that make services more intuitive, equitable and sustainable.
- Create journey maps and service blueprints across user and staff experiences
- Identify friction points and breakdowns in communication, process or trust
- Co-design service improvements that are intuitive and sustainable
What this could look like: A transportation concierge service for older adults struggles with low ridership and inconsistent operations. We conduct journey mapping from both the rider and staff perspectives, uncover communication gaps, assess internal workflows and recommend redesigns that improve usability, coordination and confidence in the service.
Older User Recruitment
Meaningful inclusion starts with meaningful involvement. We help you reach, engage and collaborate with older adults as partners, ensuring their voices shape the solutions intended for them.
- Recruit representative older adults for feedback and testing
- Facilitate co-design and listening sessions
- Support ongoing engagement throughout the project lifecycle
What this could look like: A city planning office needs older resident input on walkability upgrades in public areas. We help them recruit a diverse advisory panel of older adults to shape priorities and identify overlooked barriers.
Elevate Your Impact on Aging
Ready to create meaningful change for older adults in your community? Let's design solutions that truly serve the full spectrum of aging - from discovery to delivery.